Online copywriting training

 

I've helped hundreds of staff at charities, businesses and public organisations become better, more confident writers - face-to-face and online.

When was the last time you really stopped and thought about your writing? Or followed a structured process to get your point across in the most compelling way? I run a range of training courses to help people find the words to inspire action - with every session full of practical, easy-to-remember ideas designed to leave a lasting impression. Training is usually face-to-face, but during the pandemic I started running online courses. Now I’m happy to deliver in whichever way works best for you.

I tailor every course to make sure you get exactly what you need, but common topics include:

  • Writing digital content that stands out

  • Keeping to a consistent tone of voice

  • Structuring content to keep people reading

  • Finding the right messages for your audiences

  • Pain-free grammar.

 
Starting a training session by challenging CLIC Sargent staff to write a six-word story, inspired by Ernest Hemingway's 'For sale: baby shoes, never worn'.

Starting a training session by challenging CLIC Sargent staff to write a six-word story, inspired by Ernest Hemingway's 'For sale: baby shoes, never worn'.

Matt was brilliant - the course was interactive, enjoyable and taught at a good pace.

Great - very engaging, Matt held my attention all day.
— Feedback from training delegates, October 2016