Messaging
If you want to stand out, messaging matters.
I'll take you through a proven, step-by-step process to find compelling messages that your audience will notice and respond to.
I've worked on messaging for organisations including Oxfam, Amnesty International, MQ and CLIC Sargent, and for digital agency White October and tech and finance companies. I start by exploring what really sets you (or your campaign) apart, speaking to a range of staff and, ideally, customers, and studying your competitors.
From there, I work with you to shape the rationale and messaging that define what you offer - and which can naturally be used across all of your communications channels.
Messaging I developed for digital product studio White October. The White October team help organisations to challenge assumptions and trust evidence.
“We’ve worked with Matt on client work and our own messaging over the past three years. We’ve been delighted by his professionalism and versatility, in particular his customer-centric approach, which is a real match for the way we like to work. He fits well into teams and has a positive, practical approach to complex projects and clients: he’s a real delight to work with.”